Designed as a circular economy initiative, the campaign invites audiences to donate tote bags, which will be transformed and repurposed as new promotional items for the festival. For every three bags donated, a ticket to a festival session of the donor's choice will be offered, with a small number of exceptions applying to specific sessions, namely film-concert screenings, which will be clearly indicated.

Those interested can make their donations at the following designated locations, where they will be asked to fill out the respective reservation form.

Vila do Conde

· Solar – Cinematic Art Gallery

· Vila do Conde Parish Council

· O Pátio Coffee House
· ESMAD - School of Media Arts and Design

Póvoa de Varzim

· BICHO Artisanal Bread

· Schmits Coffee House

Porto

· Batalha Centro de Cinema (Booshop)

· BICHO Artisanal Bread

· Louie Louie – Record Shop

As a major international film festival in Portugal, Curtas Vila do Conde is increasingly attentive to its environmental footprint and to the impact associated with the production of promotional materials. Initiatives such as this one seek to reduce waste, extend the lifespan of materials, and encourage more sustainable practices in the promotion of the festival.

Beyond its practical dimension, the campaign also aims to act as a message of awareness, inviting the festival’s audiences to reflect on sustainability and responsible resource use within the context of cultural events.

Through this initiative, Curtas Vila do Conde reinforces its commitment to a more sustainable approach to festival promotion, combining creativity, environmental responsibility, and community engagement.