In 2000, thousands of sci-fi fans bought tickets to filmsthey’d never normally pay to see, simply on the basis that these films were precededby the trailer for George Lucas ‘Star Wars Episode I: The Phantom Menace’(significantly, once they’d seen the trailer for Lucas’ movie, these sci-fi fansleft their seats and the main feature played to row upon row of empty seats). As anecho “You should be the next astronaut”, the trailer is just about future and in acertain way nostalgia…