Nine year old Soufyane, son of a Moroccan father and Dutch mother, lives in an apartment with his mother and sister in a typical big city high-rise estate. His father, whom he never sees, invites him on a journey. A journey to the country of his ancestors – Morocco. Soufyane is thrilled and prepares for the trip fastidiously, as it is also a kind of initiation. His friends insist that he should get a pair of Ray Ban sunglasses, but Soufyane would rather wear Marc Jacobs.