The book "Pure Cinema" is a reflection on cinema, from twenty interviews with twenty-six authors who have gone through Vila do Conde. It is Intended to be, therefore, a document that discusses the changes and trends in contemporary cinema in its various mutations, calling into question the very definition of what cinema is. The result of this analysis also helps clarify the identity of Curtas Vila do Conde in the last two decades while film festival contaminated by other art forms. As a complement, there are personal reflections on the festival, from the film critic Augusto M. Seabra and the American filmmaker Mike Hoolboom; finally, there is a critical history of the festival.